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SEO Strategy

Benefits of having an SEO strategy. Search Engine Optimization, or SEO, is a strategy many businesses use to increase the visibility of their websites in a search engine’s organic (or unpaid) search results. To be effective, it’s important to know what search engines...

Does Your Business Really Need Facebook?

Is it beneficial to have a Facebook business page? Facebook is popular for personal use like re-connecting with old friends, posting family photos and joining personal groups. But does it work for business? It really depends on the company. For example, there are many...

Your Logo Report Card: Pass or Fail?

Great logos are memorable and create lasting impressions. More than a design, they are symbols that exemplify their companies’ underlying ideals and set the tone for all communications. A logo’s importance should not be overstated. Here are some standards by which you...

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