Currents

our graphic design and marketing blog

Create A Better Customer Experience

Ever visit a website on your mobile phone that’s not responsive?

Sure, we all have. It’s the exact version of what the same website looks like on a desktop: only very, very tiny. It takes a long time to load and once it does, you have to zoom way in and scroll all around just to find what you’re searching for. Mobile users get frustrated with this. They regard it as poor customer service… and what’s worse, statistics show they will never return. Continue Reading…

Search Terms

What are keywords and why do I need them?

Don’t believe it if an seo ‘expert’ tells you that your website can get top search engine rankings within a month. Excellent search rankings require a good strategy and some patience. That makes sense when you consider that the internet now contains over 3 billion pages… and growing everyday. Continue Reading…

Brand Loyalty

5 Ways to Build Brand Loyalty

Brand loyalty is when a customer makes the decision to stick with a particular brand again and again. They identify with it on a deep level and believe it meets their needs and expectations. Very often, a loyal customer is willing to spend more money and won’t accept substitutes. They can even become vocal advocates and create free word-of-mouth advertising for the brand. The benefits of brand loyalty are huge. Continue Reading…

SEO Strategy

Benefits of having an SEO strategy.

Search Engine Optimization, or SEO, is a strategy many businesses use to increase the visibility of their websites in a search engine’s organic (or unpaid) search results. To be effective, it’s important to know what search engines look for and to build your site to please both customers and search engines alike. Continue Reading…

Your Logo Report Card: Pass or Fail?

Great logos are memorable and create lasting impressions.

More than a design, they are symbols that exemplify their companies’ underlying ideals and set the tone for all communications. A logo’s importance should not be overstated. Here are some standards by which you might want to see how your own company logo measures up: Continue Reading…

Branding 101

What is a brand?

We get asked this a lot! A brand is much more than a logo. It is the entire experience a customer has with your company that occurs at many different touch points. Brands give a company a personality and profile that stands apart from a sea of competition. Continue Reading…

Responsive Web Sites

What Is a Responsive Website and Why Do You Need One?

We’re glad you asked! Simply put, a responsive website is one that changes its layout based on the device it’s being viewed on. That means that whether your site is being viewed on a desktop, laptop, tablet or smartphone, it’s easier to navigate and read your content. Continue Reading…