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Here you will find timely articles related to branding, graphic design, marketing, web design and more!

Official Word from Google

Google will be expanding the use of mobile-friendliness as a ranking signal. If your website is not mobile responsive or mobile-friendly, Google will rank your site lower in search results. Learn more here:...

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Create A Better Customer Experience

Ever visit a website on your mobile phone that’s not responsive? Sure, we all have. It’s the exact version of what the same website looks like on a desktop: only very, very tiny. It takes a long time to load and once it does, you have to zoom way in and scroll all...

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Search Terms

What are keywords and why do I need them? Don’t believe it if an seo ‘expert’ tells you that your website can get top search engine rankings within a month. Excellent search rankings require a good strategy and some patience. That makes sense when you consider that...

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Brand Loyalty

5 Ways to Build Brand Loyalty Brand loyalty is when a customer makes the decision to stick with a particular brand again and again. They identify with it on a deep level and believe it meets their needs and expectations. Very often, a loyal customer is willing to...

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SEO Strategy

Benefits of having an SEO strategy. Search Engine Optimization, or SEO, is a strategy many businesses use to increase the visibility of their websites in a search engine’s organic (or unpaid) search results. To be effective, it’s important to know what search engines...

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Does Your Business Really Need Facebook?

Is it beneficial to have a Facebook business page? Facebook is popular for personal use like re-connecting with old friends, posting family photos and joining personal groups. But does it work for business? It really depends on the company. For example, there are many...

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Your Logo Report Card: Pass or Fail?

Great logos are memorable and create lasting impressions. More than a design, they are symbols that exemplify their companies’ underlying ideals and set the tone for all communications. A logo’s importance should not be overstated. Here are some standards by which you...

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Branding 101

What is a brand? We get asked this a lot! A brand is much more than a logo. It is the entire experience a customer has with your company that occurs at many different touch points. Brands give a company a personality and profile that stands apart from a sea of...

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Responsive Web Sites

What Is a Responsive Website and Why Do You Need One? We're glad you asked! Simply put, a responsive website is one that changes its layout based on the device it's being viewed on. That means that whether your site is being viewed on a desktop, laptop, tablet or...

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