Branding Process

Our Simple 3 Step Process

Fathom the Possibilities

For nearly 20 years, Blue Ocean Branding has designed brands that consistently outperform our clients’ expectations. We have helped hundreds of small businesses reach higher levels of sales and profits. And we’ve also learned that no two clients’ challenges are alike, so we have developed a simple but effective 3-step process that helps us meet or exceed our clients’ growth targets.

discovery

Discover

We deep-dive to learn about your business, customers, market and competition and identify your core values. Through careful analysis, we shape this information into an actionable strategy that aligns perfectly with your company’s goals and objectives.

exploration

Explore

Here’s where we take the strategic plan and turn it into something inspiring, exciting and results-driven. Messaging, taglines, color, fonts, imagery and layouts are nurtured and developed. Your input in the development process is encouraged.

set sail

Set Sail

Creative concepts are fine-tuned, finalized and integrated across digital and print marketing channels for continuity and impact. Follow-up and monitoring continues and our services remain flexible as your company grows and your needs expand.