vocational training school
a trade school is born to fill a need in the automotive and insurance industries.
This vocational training school for the Insurance Claims industry was starting on the ground floor and needed a name, a brand and a responsive web design to attract job seekers to sign up for their curriculum.
The name iPRO was born from the desire to train top-quality insurance claims professionals and paintless dent repair technicians. One of the target markets was military veterans looking to start a new career.
client: iPRO Institute
services: branding / strategy / naming / messaging / logo design / visual identity / website design / print design
The new name, logo, responsive web design and branding form a cohesive image of an established educational institute with distinction and authority.
The web design makes it easy for prospective students to browse the curriculum, register for classes and learn about potential employment on any computer or mobile device. A print brochure was designed to create brand awareness for military veterans.
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