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make a splash!

Topcon Medical Lasers

ophthalmology laser equipment


positioning an established brand under new ownership.

This medical laser company needed branding to position them as the new owners of a recognized ophthalmology technology.

Topcon acquired PASCAL, a brand well-known in the industry for providing advanced equipment for the treatment of retinal conditions. Our goal was to position Topcon as the new owners of this technology.

client: Topcon Medical Lasers

services: branding / messaging / copy writing / print design

medical branding

By utilizing the Topcon brand mark as a framing device, we created a visual identity that kept the integrity of the PASCAL brand but also clearly identified it as a Topcon entity. This branding campaign was successfully launched across the 4 primary sales regions worldwide: Japan, Singapore, Europe, and the U.S. and increased worldwide recognition of Topcon as industry leaders and new owners of PASCAL.

medical branding

learn about our deep dive branding process™.

Blue Ocean Branding partners with small and mid-sized companies across the country. We deliver top-level results without the high cost that large agencies charge. From simple, cost-efficient solutions for start-ups to complete branding packages for established companies, only Blue Ocean Branding offers the depth of branding, graphic design and web design services that will rejuvenate your brand and grow your business affordably.

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