positioning an established brand under new ownership.
This medical laser company needed branding to position them as the new owners of a recognized ophthalmology technology.
Topcon acquired PASCAL, a brand well-known in the industry for providing advanced equipment for the treatment of retinal conditions. Our goal was to position Topcon as the new owners of this technology.
client: Topcon Medical Lasers
services: branding / messaging / copy writing / print design
By utilizing the Topcon brand mark as a framing device, we created a visual identity that kept the integrity of the PASCAL brand but also clearly identified it as a Topcon entity. This branding campaign was successfully launched across the 4 primary sales regions worldwide: Japan, Singapore, Europe, and the U.S. and increased worldwide recognition of Topcon as industry leaders and new owners of PASCAL.
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