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What is a brand?

We get asked this a lot! A brand is much more than a logo. It is the entire experience a customer has with your company that occurs at many different touch points. Brands give a company a personality and profile that stands apart from a sea of competition. Your company brand can help focus marketing efforts on a group of customers that would be ideal targets for your product or service.

Components of a brand

Brand core: This is a simple statement that summarizes your company’s unique characteristics in a single sentence. The strongest statements relate to specific customer needs.

Brand drivers: These are the expectations of your target audience that influence their loyalty and their desire to buy from you.

Brand elements: These are your company name, logo, colors, tagline, fonts and other visual elements.

Branding: This is the strategic process of determining a company’s characteristics and communicating a unified message across all touch points.

These are just a few of the elements needed to build a strong brand. Please contact us if you need help establishing yours!

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