Ever visit a website on your mobile phone that’s not responsive?
Sure, we all have. It’s the exact version of what the same website looks like on a desktop: only very, very tiny. It takes a long time to load and once it does, you have to zoom way in and scroll all around just to find what you’re searching for. Mobile users get frustrated with this. They regard it as poor customer service… and what’s worse, statistics show they will never return.
Is your website mobile responsive? If it was, the layout would adapt to all devices based on the size of the screen. And the mobile visitor would always view the best display for their device, prompting them to stay longer and make a purchase. This is an example of perfect customer service at work 24/7.
Consider these recent statistics on customer service:
- Acquiring new customers can cost five times more than keeping current ones. (US Office of Consumer Affairs)
- Reducing customer defections can boost profits by 25-85%. (Harvard Business School)
- 58% of customers leave because they think you don’t care about them. (Rockefeller Corporation)
This year, it’s projected that mobile traffic will surpass the PC. That means that soon most searches will be conducted via mobile devices. It’s only smart for you to assume your competitors already know that and are taking action. They’re responding to their customers’ needs and expectations.
If your website isn’t mobile-friendly, you’ve got a major leak in your marketing plan and you could be losing customers. Shore up that leak right now… go responsive today!