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Brand Loyalty

5 Ways to Build Brand Loyalty Brand loyalty is when a customer makes the decision to stick with a particular brand again and again. They identify with it on a deep level and believe it meets their needs and expectations. Very often, a loyal customer is willing to...

Your Logo Report Card: Pass or Fail?

Great logos are memorable and create lasting impressions. More than a design, they are symbols that exemplify their companies’ underlying ideals and set the tone for all communications. A logo’s importance should not be overstated. Here are some standards by which you...

Branding 101

What is a brand? We get asked this a lot! A brand is much more than a logo. It is the entire experience a customer has with your company that occurs at many different touch points. Brands give a company a personality and profile that stands apart from a sea of...

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