What Is a Responsive Website and Why Do You Need One?
We’re glad you asked! Simply put, a responsive website is one that changes its layout based on the device it’s being viewed on. That means that whether your site is being viewed on a desktop, laptop, tablet or smartphone, it’s easier to navigate and read your content. And that’s without having a separate mobile site which makes it much easier to manage, saving you time and money.
The Bottom Line
It is expected that in 2014, mobile web browsing will account for 50% of all web traffic. And that number will continue to grow over time. You could be losing customers if your site does not provide a good mobile experience. In fact, click here for a study from Google that highlights this point!
Studies show that if a mobile user goes to a site that is not mobile-friendly they will most likely leave. They will go to a competitor site that is mobile-friendly. Why not give your customer the best overall experience? It will surely enhance your brand reputation.
To top it off, Google considers responsive web design as best industry practice. This will be helpful to your search engine rankings.